Rolling for Initiative is a weekly column by Scott Thorne, PhD, owner of Castle Perilous Games & Books in Carbondale, Illinois and instructor in marketing at Southeast Missouri State University. This week, Thorne shares some thoughts on the Magic the Gathering: Universes Beyond – Final Fantasy launch.
Thanks to the release of Magic: The Gathering – Universes Beyond: Final Fantasy, hundreds of stores posted that they saw their best sales ever; however, as I mentioned last week, I did have a few problems with the release (see “Tariffs and a ‘Final Fantasy’ Weekend“). Here are three things I would like to see addressed, though based on past experience I would bet two of them will not be:
1.
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