Tabletop Growth Partners launched in October 2026 across the United Kingdom and the United States as a dedicated marketing and business-to-business representation agency for digital creators and physical tabletop game publishers. Founded by industry executive Anjuli Smith, the agency targets the revenue gap between traditional tabletop games and digital 3D-printing distribution models.
The venture operates under a grant-backed ambassadorship from digital file repository MyMiniFactory, supporting their “Soulcrafted” initiative. The programme enforces a strict policy excluding generative artificial intelligence from supported projects. Client acquisition begins immediately across the autumn trade convention circuit, starting with Spiel Essen in Germany ahead of Spellen Spektakel and PAX Unplugged.
| Agency Detail | Specification |
| Founder | Anjuli Smith |
| Founding Date | October 2026 |
| Primary Markets | United Kingdom and United States |
| Key Partner | MyMiniFactory (Soulcrafted launch grant recipient) |
| Service Framework | The RPG Engine (Revenue, Pipeline, Growth) |
| Confirmed Conventions | Spiel Essen, Spellen Spektakel, PAX Unplugged |
The RPG Engine and Service Delivery
The agency delivers services through an operational system titled “The RPG Engine”, targeted at transitioning single-release crowdfunding campaigns into predictable monthly revenue.
- Revenue Management: Auditing and managing recurring subscription platforms, including Patreon and MyMiniFactory Tribes, alongside digital storefront metadata optimisation.
- Production Pipeline: Direct management of crowdfunding releases on BackerKit and FronTiers, coordinating digital asset schedules and sculptor deliveries.
- B2B Representation: Trade show representation and licensing brokering across major events including Essen Spiel, PAX Unplugged, GAMA Expo, and the UK Games Expo.
Anjuli Smith, Founder at Tabletop Growth Partners, said in a statement:
Products in the tabletop and 3D space don’t grow on technical specifications alone, they grow on human connection and narrative engagement. The RPG Engine was built to give creators the structured marketing and B2B pipeline they need to thrive, without sacrificing their creative authenticity or human-centric values.”
Nebojsa Nikolic, CEO at MyMiniFactory, is quoted on TGP’s website:
Our Soulcrafted Ambassadorship was created for agencies that say no to AI. Allowing them to bridge the gap between world-class 3D talent and long-term commercial success. Tabletop Growth Partners delivers the exact operational, brand, and strategy support creators need to turn their passion into a thriving, recurring-revenue business.”
Critical Analysis: Ecosystem Lock-In and Market Positioning
While the agency markets itself as a cross-platform solution for tabletop businesses, its commercial ties introduce clear strategic considerations for independent publishers:
- Platform Independence: Tabletop Growth Partners lists Patreon and BackerKit management within its materials, but operates under a formal launch grant from MyMiniFactory. Publishers seeking independent platform counsel must assess whether client strategies will default to MyMiniFactory’s proprietary tools, such as Tribes and FronTiers.
- Naming Overlap: The proprietary framework uses the exact brand name of The RPG Engine, an established 3D virtual tabletop and map-making tool distributed on Steam. This creates immediate search and branding overlap within the tabletop community.
- Commercial Terms: Public release documentation does not disclose standard commission tiers, agency retainers, or platform-fee arrangements for publisher-to-creator licensing deals.
Tabletop Growth Partners is currently booking initial strategy audits and trade show meetings for the 2027 calendar year through its official channels.
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