Wizards of the Coast has shifted Dungeons & Dragons to a “franchise model,” with former Senior VP of Digital Games Dan Ayoub named as the new VP of Franchise for the game. Ayoub made the announcement on LinkedIn late yesterday, announcing the shift in franchise. In Ayoub’s words, the new model means that everything related to Dungeons & Dragons – books, video games, film, and TV – will now live under one roof. Ayoub stated that this model will allow for a “strong, coordinated, and well-funded approach for the franchise.
Ayoub comes from the video game industry, having worked at Microsoft for 11 years prior to jumping over to Wizards of the Coast. He notably worked on the Halo video game franchise for years, working as a Studio Head and Executive Producer of 343 Industries. He also worked as an executive producer for Ubisoft and a Game Director for The Walt Disney Company.
When first announcing his move to Wizards of the Coast back in 2022, Ayoub stated that he was a fan of both D&D and Magic: The Gathering, having played both as a child.
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