Hasbro is looking for the next publicity manager for Dungeons & Dragons. Today, Hasbro posted a job listing for a “Sr Manager, Brand Publicity” to help manage PR and communications for the Dungeons & Dragons brand. While a different job title, the role assumably will replace Greg Tito, who departed Wizards of the Coast after nearly a decade for a position in public service.
Responsibilities for the job include managing the day-to-day planning of publicity programs, planning and executing product launches and consumer events, fan relations, and monitoring media about Dungeons & Dragons.
While the Dungeons & Dragons brand has seen its share of challenges in recent years, the position is likely to draw a significant degree of attention from within the TTRPG industry and outside of it. The role will likely help frame the future of D&D as it not only grapples with Hasbro’s desire to grow it into a major digital gaming brand, but also as the tabletop game moves forward with its new revised 5th Edition. D&D has seen some recent changes in corporate ownership, with Jess Lanzillo taking over as the new VP of product and franchise for D&D earlier this year.
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