Hasbro’s Q1 results were delayed due to the hack discovered last month and reported on April 1 (see “Hasbro Gets Hacked“), the company announced. The Q1 results will be reported on May 20, roughly a month later than they reported Q1 results last year (see “Blowout First Quarter“).
Hasbro outlined more impacts from the hack, which took place on March 28. Most importantly, the unauthorized access has been contained and the company is bringing systems that had been taken offline back up sequentially.
The company’s most important products shipped as expected. Shipments of Magic: The Gathering, including of Secrets of Strixhaven, are being made as planned, but shipments in Hasbro’s Consumer Products segment, which includes toys and non-WotC games, will be impacted in Q2 due to order processing, shipping, and invoicing delays, the company said. The delays will affect Q2 sales and profits, Hasbro said, although the company hopes to pick up the majority of those sales in later quarters.
Hasbro revealed ranges for a few Q1 numbers: $970-985 million in revenue, which is 9-11% over last year, and operating profit of $235-$245 million, up 38-44% over Q1 2025. The company expects no impact to its full year guidance.
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